Best Western

Digital Marketing Representative

I worked at Best Western headquarters. During this time I:

Advised all Best Western hotel managers in Arizona, Colorado, New Mexico & Utah regarding their online presence, providing recommendations for improvement
Ensured brand guidelines for content and images were met on member hotels’ independent websites
Communicated with hotel managers regarding questions they had about reputation management, social media, SEO, and other digital marketing topics
Improved hotels’ organic search position by reviewing hotel content and identifying keyword opportunities
Researched latest digital marketing trends and shared knowledge with hotel managers and coworkers
Assisted eCommerce Department in editing and posting articles to internal website using content management system, Adobe CQ5

Accomplishments

BrightEdge certified
Certified Hotel Digital Marketer

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